In a real life scenario the hectic environment that may make up a normal shopping excursion involves fast paced traversing of aisles and often distractions from other customers. The only brands that'll be recognized in a scenario such as this is striking and memorable brand. 
the basics brand is a shining example when it comes to standing out amongst other merchandise. The basics brand sports a Neo-Industrial style tag with a flashy full spectrum color scheme and a diamond plated metal background. This fashion forward branding is appealing to most youth and respectfully appeals to all identities, an ideal design such as this is bound to capture the attention of many passerby and is successful in that it keeps things mutual and basic.

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